Hotels and Demand Management

When it comes to the multitudes of hotels in the hospitality industry, providing excellent service and amazing accommodations is not enough. Among the important keys to success in the hotel business is good demand management. It impacts not only the hotel’s overall vision and operation, but also trickles down to the finer details that go into every room in an establishment.

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Demand management takes into account several things. First and foremost among these is the hotel’s target market. That is one of the first things to be determined right from when the hotel is still in the planning stages. Target market means the segment of the market with which the hotel seeks to get the most business. The furnishings in each room most likely reflects the target market-for example, luxurious furniture and grand tapestries for high-end establishments and simpler furnishings and plainer decorations for mass-market properties.

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